To expand the product range of its Prime Now express delivery service in Paris and its suburbs, Amazon is partnering with wine retailer Lavinia, luxury food group Fauchon, and organic food chain Bio c’Bon, the online retailer said on Wednesday.
The deal will put in 5,000 more food products to Amazon Prime Now’s selection of 18,000 products in Paris. Further, the deal comes as Carrefour aims to compete with Amazon Prime Now. The French retailer started testing this month its own express delivery service named Livraison in a number of Paris stores.
In recent years, Amazon has been intensifying its activity in France as speed delivery has turned into a new arena among retailers hoping to improve sales.
Amazon Prime Now was introduced in Paris in June 2016. Members get the benefit of faster delivery by paying a yearly subscription of 49 euros. Members then get a choice of paying 5.90 euros if they want their products delivered within one hour. They can get it for free within two hours if they order at least 20 euros worth of products.
Amazon said in a statement that the deals with Lavinia and Bio c’Bon are effective immediately. Fauchon, on the other hand, will join Prime Now in November.
Extremely popular in Paris
Amazon.fr General Manager Frederic Duval said that the four-month-old Amazon Prime Now service had already seen “very strong demand” in Paris and was fully on course with the volumes targeted. However, it was still too early to say if Amazon would offer the same service to other big French cities.
Prime Now was first introduced on December 2014 in New York City. It has expanded to several other major U.S cities since then. Presently, customers in European cities such as London, Berlin, Madrid, and Milan can enjoy its services as well.
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